Environmental Care

Did you know, to produce 1 ton of paper the size of the newspaper (with the 8 pieces of A4 size paper) should be ditebang of approximately 10-17 trees (1). Did you, at this time the amount of paper consumption, the world reached 350 million tons per year and growing rapidly every year. Did you, at this time the amount of paper consumption in India, in the year 2006 already reached 5.96 million tons per year. We can imagine how many trees ditebang sufficient for the needs of Indonesian paper only. Moreover, for consumption throughout the world. Did you know, how much paper is needed to print the entire statement bonus distributor High Desert every year? Currently the number of distributors High Desert has reached hundreds of thousands. This amount each month will continue to grow. Assume only 1 distributor need 10 sheets of paper for each statementnya a bonus, every month millions of pieces of paper required for printing only bonus statement. What if during the one year note. Wah was also a sizable paper consumption us. A large amount of paper consumption is directly causing maraknya logging, which has begun to impact us feel at this time. Forest naked forest ecosystem cause damage, flooding in many areas, soil erosion, global warming and waste. Did you know, from the total amount of waste generated, 30-40% is a waste of paper. Burning waste in form of paper can cause a new problem, namely air pollution that can disrupt health. Years ago in 2007 Indonesia to host an international conference that discusses climate change (UNCCC). Ironically, Indonesia is also one of the largest contributor to environmental causes of climate change and global warming the world. Over the last 50 years, Indonesia reduced forest knowledgeable about 64 million hectares, the number of 162 million hectares to be only about 98 million hectares (2), because the exploitation of forests that are not offset by the number of re-planting enough. According to FAO, world agencies that handle food and agriculture, the eradication rate or forest destruction in Indonesia in the period 2000-2005 is the fastest in the world. Each year an average of 1871 million hectares of forests destroyed in Indonesia. This means, in Indonesia, the forest area of 4 football fields destroyed every minute. This data is used by the global authority record breaking Guinness World Record for Indonesia as a country record crusher fastest forest in 2008. Colleagues who terkasih, the future of our posterity is our responsibility now. What will happen with the next generation to us, when we do not do something soon. Nature is not only government's responsibility. Not the responsibility of the United Nations. Nature India may be realized only if we all participate to support them. Smallest of any extant concern us, is a first step towards improvement.

Register to Msn

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How To Start Business

In fact start a business does not have to always start with money. Money is important, but it was not that important. There are three basic capital which must have if we want to start a business.
Courage. If you want to start a new business, capital, and especially not the first money, but courage: the courage change, courage to dream, the courage to act, the courage to fail, and the courage to succeed. Segunung myriad of ideas and no money means no courage. Henry Nestle, the king of business in the industry and baby food, dry food, start a business from the courage to change. During the prolonged economic crisis, difficult for people in the country to find food for babies. Nestle which at the time was a chemist, using the expertise to find the best solution for the baby food that is easily made and nutritious. After struggling to try, Henry finally succeeded to find the most appropriate ingredient for baby food. This finding and then developed into a successful business and the world.
Faith. In addition to courage, we also need to have confidence of success. This confidence can only get us if we have a clear dream of success. The clear picture we dream about us, the higher the degree of confidence for our success. With a clear picture, it's easier for us to prepare all the necessary or required to realize these dreams. Kenichi Ohmae, "Management Guru" of Japan, see the need for all people, especially the business to have their picture of success in the future with clear, because a clear description of this can be the confidence to proactively mewujudkannya. Confidence can also ditumbuhkan of adequate preparation. Charles Schwab investor who is a pioneer in establishing the company broker, with all who want to write diraihnya in detail. Details of the dream of success is based on the priority re-arranged to dicapainya, and action plan for achieving it. Preparation of strategies and priority action plan is, in fact the successful Schwab confidence to succeed. With this strategy, Schwab successfully build the kingdom of the business in the field of investment, so the company became a leading broker in the world.
Perseverance. Building a business is not easy. This work requires a diligent struggle before success can be realized. People who succeed are people who do not give up before it can be successful. Maybe he should have many failures, but he rose again and have the fortitude to try again. Thomas Alva Edison, light bulb inventor, and founder of the company electronic goods in the world, General Electrics, ketekunannya also successful thanks to the extraordinary. In an effort to find a light bulb, Edison should have a lot of failure. If people stumble when trying to stop the failure of the first, second, third or fourth, not the case with Edison. Tens of times he must fail, before finally finding success bulb. Ketekunannya this does not produce results that can only be enjoyed by Thomas Alva Edison himself, but also by the whole world. Ray "McDonald" Kroc also has a remarkable persistence in building the business fast food sajinya this. Before achieving success, never ditekuninya various professions, from truck driver to salesman, from lowest to highest position. All dijalaninya with diligent without despair, though various rejection, failure must dijalaninya. The result? Extraordinary. Perseverance Ray Kroc was present kingdom business food fast food that has been menggurita around the world.

Succes Be CEO

To become a great leader, zuhud is the main prerequisite. This is the story of a successful CEO who is not known, but the achievement was rather more powerful executive Jack Welch and other celebrities.
One afternoon in 1971, Darwin E. Smith was selected to become CEO of Kimberly-Clark, an old paper company, which during the last 20 years the value sahamnya anjlok 36% compared to the market in general. Smith's lawyer in the Kimberly-Clark is not sure it was the right choice. Moreover, after the election, a director and about the fact that he does not meet some of the prerequisites for top executive positions tersebut.Tetapi, historical record, Smith is not only able to survive as CEO for 20 years. More than that, leadership in the two decades, polite man was successfully put Kimberly-Clark a consumer products company based paper that provides the cumulative stock return 4.1 times the market average? the good old competitors (Scott Paper) and new (Procter & Gamble), even higher level rather than industry kampiun such as Coca-Cola, Hewlett-Packard, 3M, and General Electric.? a impressive performance,? Jim Collins wrote in his book that in demand, Good to Great. ? One of the best examples of successful companies that bring good into a great company, in the 20th century. However, not many people? even observers from the history and corporate management? who knows that Darwin Smith. Musababnya? Perhaps because Smith prefers to be alone are not known. He was more sociable with the ax and the wood liburannya with a tractor ride around in the land of Wisconsin pertaniannya rather than lobbying the press. No wonder if his name never fly as a celebrity, let alone heroic. When a journalist asked him about management style, Smith is a simple suit with worn-out from the JC Penney? middle-class department store down? merely confused stare from behind a thick glass eyes. After some silent time, a new exit from the mouth, short answer:? Eksentrik.? Smith are very shy and humble. However, it does not mean weak. Born of poor family farmers, the day young Smith to work at the International Harvester in order to study the night in the Indiana University. One day truncated. And, story, he still signed in evening lectures, go work again the next day. More terrible, even though a student while working full time, Smith received the program in one of the postgraduate study of law in the world's most prestigious: Harvard Law School.Belakangan, only two months occupied the CEO seat, Smith sAuffered cancer diagnosed nose and throat, and will not be predicted stand live up to a year. He let the Board of Directors, but convince them? Not dead and I do not plan to die in the near future.? Prove Smith's words. He meets all the rigorous work schedule, even though every weekend must travel from Wisconsin to Houston, Texas, for radiotherapy and live to 25 years later? largely as CEO. A more powerful again, he showed the same tenacity when put back to Kimberly-Clark terpuruk, especially when the most dramatic decisions in the history of the company's paper: sell paper mills, which is the main source of income long after mereka.Tak occupied the CEO seat, and Smith the team concluded that their traditional core business? Coated paper? can not be relied upon again. Mathematics ugly business competitiveness and weak power. On the other hand, they saw, when Kimberly-Clark to the industry of consumer paper products, world-class competitors such as P & G will force them to big or, rather, destroyed.

Indonesia Is not Ready Yet AFTA

Happy or not happy, ready or not ready, the era of AFTA (Asean Free Trade
Area) has come. AFTA initiated since the 1992 initiative is a real
member countries of ASEAN to promote trade, investment, and
economic activities in between them. Among the ten countries
members of ASEAN, the five member countries will start the initial years of AFTA
it. And, follow other members such as Vietnam, Laos, Cambodia, Brunei, and
Myanmar.

The core is the CEPT AFTA (Common Effective Preferential Tariff), ie
goods manufactured in the ASEAN countries that meet the conditions
at least 40% of the actual local rate will be only 0-5%.

ASEAN members have three options in the CEPT exception three
cases, namely (1) a temporary exemption, (2) the sensitive agricultural products,
and (3) other general exceptions. For the first category, exceptions
only temporary because it will ultimately meet the standards of
target, ie, 0-5%. Meanwhile, special agricultural products can be sensitive
diundur until 2010. Can be, at least 2015, all tariffs on
between ASEAN countries will reach the point 0%. This is ideally, how
Indonesia?

In general, the economic situation very difficult. Trade Indonesia
weakened in the period 2000-2002, both in export and import activities.
Macro-economic conditions in which political stability and not mantab
law enforcement and security that it took affect our competitiveness
in world trade.

Indeed, in general, some of our products are ready to compete. For example,
palm oil, textiles, electrical equipment, natural gas, shoes, and
garment. However, many of them will be depressed to enter the weight AFTA. In
including, automotive products, information technology, and agricultural products.

Therefore, the AFTA, the problem is not lose or win.
For, indeed there will be no losers and winners. In fact, Indonesia
akan net may be looser, not a net gainer as Malaysia,
Singapore, and Thailand.

According to the sparing me, in the AFTA, the role of trade in the country actually
akan direduksi significantly. For, which is the tariff mechanism
trimmed state authority. Therefore, it is necessary paradigm change that
very significant, ie, from the trading activities that rely on
protection of a company's ability to compete. Not only
national or regional in AFTA, but also globally. Because
, the power management, efficiency, the ability of capital, and the benefits of
product into one of the key to success.

The government is not really separated from the problem. For,
also how, our competitiveness as a regional trade AFTA is
also influenced the executive and legislative policy.

For example, in terms of law enforcement, has been known that the sector is
including the poor in Indonesia. If there is no certainty of the law, how the climate
business will grow well? The edges are a high economic cost
effect on product competitiveness in the international market.

The other factor is very important that the institutions should participate
expedite trade and business that are often indicated
KKN. KKN expansion due to the various levies and the elements
government in all the layers, the price of the product to market will be thrown
terpengaruhi.

Regional autonomy is expected to increase the accountability of officials
public and encourage local economy that used to take advantage
as much as possible of the business regardless of its implications. Autonomy
even show the worst that can affect product competitiveness
Indonesia in the world market.

Other issues that must be faced is the fact that the border
Indonesia is very knowledgeable, the form of both sea and land, which is very difficult
supervised. As a result, there was a flood of contraband weaken power
national industrial competitiveness. Billions of dollars disappear each year due to
inability to keep the border with both. According to the estimated ability
TNI-AL, about 40 percent of it should be used to secure the sea
kekuarangan due to funding and other means.

However, besides the various issue, clearly also bring AFTA
a number of advantages. First, the goods that are produced with
costs can be high akan consumers with cheaper prices.

Second, as the area that is integrated together, the ASEAN region
akan more interesting as a land investment. Indonesia with resources
natural and man have abundant comparative advantages. However,
increase in human resources is a must. In fact, our very ability of human resources
jaded than the Philippines or Thailand.

Main obstacle for the people of Indonesia is to change the paradigm, both in
among officials, politicians, businessmen, and labor. Changing patterns
think this is very important for the success we enter AFTA.

However, since the 1997 crisis, energy and ability, we're not forth to the
it. AFTA became somewhat dormant, and officials think only
how can "survive" in a difficult economic situation. Economic team
government's lack of any creative power to create new ways
mendinamisasi for business and the business climate in the country. They are not ready
in the global war percaturan.

The Indonesian Government is also always the one with meninabobokan
statement that our rich natural, so no fear of hunger.
We must dare to look outside, not excommunicate themselves. In the
1980s, China is still behind us. However, they now have
Indonesia passing. China now exports four times more than
we export. In fact, they do not export oil or natural gas. Yes
our country wealthy, but the provision is to be dug up and searched
the ends of the earth.

In every meeting with the marines and fishery minister, the House of Representatives
always told that their annual losses from theft of the fish reach
USD 6 billion or almost Rp 56 trillion. But, if the person is not stolen,
nation we also can not take the results for various sea
facilities and limited capital. Fish must be sought, forests must be arranged,
mental attitude and the nation should be encouraged for our many-many tries
find food, to any lawful origin. The task of government is
facilitate and assist, not extort the business with the various
levies.

Bali's Duck Restaurant

Meanwhile, PT Sejahtera Sarwagata Family, owner of Resto-Café-Gallery Bebek Bali are now offering franchises in the restaurant, both to local and foreign investors. "The presence of AFTA (Asean Free Trade Area) in purchasing power in society that tends to decrease as a result of national economic conditions are still not recover impose foreign franchises be wait and see into the Indonesian market. Therefore this condition, we see it as an opportunity to offer our restaurant franchise, both for local and foreign investors, "said President Director of PT Sejahtera Family Sarwagata, Rani Millyana in Jakarta has not been this long.
According Millyana, in 2003, Bebek Bali akan waralabanya effort to develop Malaysia, which has since dirintis years ago in 2002 and to Bangkok (Thailand). Since established in 1997, up to now has three outlets, each in Taman Ria Senayan, Water Boom, Bandung and Batam Center. In the period of six years, Bebek Bali revenue growth have produced an average of 30 percent / tahun.Tentang size of the opportunities offered to investors, buyers franchise Bebek Bali in Indonesia, according to Millyana, ie, return on investment (ROI) 25 percent per year, so that investors will get the expected investment return in the fourth. We achieved this target is optimistic, because the fans masakah ducks in Indonesia is very large in number when compared with the number of restaurants that offer food duck, "cetus Millyana Rani again.
About the size of the fund which must be issued to the investor can buy the franchise Bebek Bali, according to Millyana, divided various katregori. "We provide opportunities to investors in order to get a cheap price to pay for the franchise fee ranging from Rp 150 million for the restaurant business to Rp 200 million a café restaurant business. While the royalty fee per week of five percent of the revenue. Value of this payment has included full support manajamen Bebek Bali, from the operational standards, training, to supply all the needs of Bebek Bali, "he said.

Food Business with The Franchising System too Many

JAKARTA - Business trusted food is one of the many businesses that are not too exposed to electrical current crisis. The reason, all people need food, so that certain automatic searching. Now I live in resemble business, its sale. Clearly, the most fundamental factor is the sense (taste) of the sale. After that needed to be successful strategy to focus and full commitment. Three things are absolutely done by the food business, which is managed, either independently or with a confessional system franchises (franchise).
CFC (California Fried Chicken) - restaurant food is ready to embrace a lot of franchise systems - also make the above strategy.
As described by General Manager Operation, Cecep Rakhman, do the many new innovations. While he said this, many do CFC product development and the establishment of the outlet. Which will soon be inaugurated, among others, in Jababeka, Dumai (Riau Province), and in Purwakarta.
This year's CFC Cecep firm, be expansive enough to the target of 10 new outlets in several cities in the country. This time have stood as much as 124 outlets, with 40 of them with a franchise system, the rest with Venture Capital (JV) and managed its own.
He said the key to the success many food franchise system. "To be successful in this business is the key commitments. Our commitment to provide opportunities for local people participate in running a restaurant business is ready for food with CFC. And give us some alternatives so that people can choose, "he said.
Cecep said, to the people who want to run a business CFCs, various investment packages available. CFC imposed franchise fee of Rp 100 million, in addition there are costs for equipment (equipment) from Rp 400 million, Rp 500 million and Rp 600 million, adjusted to the wide outlet between 120 square meters, 150 meters up to more than 150 meters square.
He was quite sure that the potential investors who want to infuse money, business franchises provide CFC or refund the return is good. According to him, during this CFC experience proves, break-even point or BEP (Break Even Point) achieved in a relatively quick time, live now what is the location of outlets whether strategic or less.

Wendys optimistic
Meanwhile, Wendy PT Citrarasa manage the franchise fast food restaurant Wendys Old fashioned hamburgers, for example slowly but surely trying to rise after the crisis affected a few years ago. Restaurant franchise opportunity from the United States is reaching 45 outlets across Indonesia. "However, as the Indonesian crisis, management restructuring and forced to tingal now 25 outlets," said the Food Business Devision Head Associate Director PT Wendys Citrarasa, Sri Sumiyarsi.
According to Sri-so he always called Wendys remain optimistic that the business prospects of food remain in the country. Moreover, Wendys restaurant almost has no competitors. Because the restaurant is almost ready to just kind of generally, while Wendys fast food restaurant is. "So, there are different, which always presents Wendys food is fresh," he said.
In addition, said Sri, Wendys also has a menu that is different from the other restaurants, including restaurant food is ready. Some types of food that is served is almost the same as chicken, spaghetti, potatoes and hamburgers. Wendys that distinguish the other is the menu. There are a number of good in the menu such as Wendys Chili with rice, chili, baked patato, chesse sauce. All imports of raw material and are very local and foreign consumers.
Concerning market segments Wendys restaurant, said that Sri Sumiarsi was accompanied Distric Manager PT Wendy Citrarasa, Ade Permatasari, age 15 years to 40 years. Therefore, Wendys generally not present in all places, but only in the cities or just a particular location. Until now, most of Wendys outlets in Jakarta, while in other cities of maisng in Cirebon, Yogyakarta, Malang, Surabaya and Bali.
In the near future, Wendys akan opening new outlets. Preparation for the return of a number of outlets is being done. And accidental, the system managed a restaurant franchise is still fully occupied Citrarasa PT Wendy.

Recipes
Compared to food franchises or restaurant prepared food other, Cecep optimistic that CFC better. Even he does not fear the competition that comes from the strict franchise restaurants that also other foreign flare into Australia recently. Without mention of foreign franchises such as KFC, McDonald, Wendys, he states that the CFC is much more flexible.
"We fully this local franchise, but more flexible, because it provides flexibility for investors to choose the franchise package. Unlike the foreign franchises with rigid rules, CFC only apply the same standards for production and prices, "he adds.
We realize it is very important as a form of control over business and ensure the sustainability of business. Because if the standards of production and the price is not done, he fears consumer complaints addressed to the CFC, giving rise to a bad image.
But CFC is used to franchises foreign origin of the United States with the name of Pioneer Chicken. When in 1989 the parent company in the U.S. to bankruptcy, the CFC in the name of the company.
"We live to take a prescription from the U.S. and remain present CFC product standard. Evident during this CFC is able to continue to develop and make innovations, "he explains.

Succes In ASTRA

Being a leader in the Astra is not a short trip. Someone must go through the process penggodokan the full and strict discipline. How the process is complete?
Nine in May 2006. Today is the historic moment for men aged 34 years who have a certain level of this. 7 years after the pioneer in the career of PT Astra International Tbk. (Astra), Gidion Hasan, was selected as one of the directors in the subsidiaries that was built by William Soeryadjaya it. Vault career can be melesat. At the age that is still quite young, he has obtained the trust as the Finance Director of PT United Tractors (UT).

Since the beginning, Astra Gidion look as the company that will give the opportunity to develop themselves. Evident, since joining the company in 1999 as Manager Corporate Finance, melejit continue his career. Next, a graduate of Finance from Roger State University, the United States is rising to become Senior Manager, and General Manager, to the Chief Corporate Planning & Strategy Astra, to be placed before the Finance Director at UT. Each office ditempuhnya average tempo in two years. "I think, why get to the position now, the answer is, the first blessing of the Lord. Second, thanks to the Lord. And third, also thanks to the Lord, "said Gidion merendah. In addition, he also recognizes the opportunities to become leaders in the Astra is wide open. So, "Depending on ourselves as well," accuse him.

This is justified Corporate VP & Chief Human Resource Development Management, PT Astra International Tbk., F. X. Sri Martono. Described Martono, company continues to provide the opportunity for young people who have the talent to lead. "Preparing the cadres is an important part of the Astra management system," he said. Since first, Astra has a 3W strategy, namely: winning team, winning concept, and the winning system. "Winning team must be built so that every time there is a need new leaders, we can provide," said Martono.

Business Is Easy

"I do not have the money to start a business. I do not have enough capital to do. "This is often used as reasons by many people delay starting their own business. In fact we do not have to wait until the coming of the capital. Business can be started with a capital "knee". How? Ideas. All started from a business idea which is then sold. So, we already have a home business idea is good, although do not have capital, we can sell our business idea is then to be money. Bill Gates, Microsoft emperor's kingdom, also started its business with a capital idea. After the drop out of Harvard, Bill Gates has to dare to dream can become a business rival IBM. This dream so that he continues to produce fertilizer courage to act. With this courage, Bill Gates briliannya sell the idea that offers business solutions in the field of information technology to many investors, until finally he is able to support adequate funding to start businesses. Partnership ala Padang Restaurant. If we have the skills but do not have the money, why do not we partner with people who have money, but does not have the courage and skills that we have. Business strategy with the principles of cooperation win-win this fact has long applied by the perpetrators of the business menekuni the restaurant business. The management team and owners capital business partner for running this. Management team not be paid but given the benefits (in accordance with the agreed percentage) obtained from the restaurant business is run. Strategic partnerships such as this of course can also be implemented in a different industry. Pay at the Front. Basis of a business is trust. If other people have put trust in us, it will be easier for us to do business with the capital knee. For instance, if we get an order to export goods to foreign countries, but we do not have enough money to produce goods that will be exported, we can try to ask the buyer to pay in advance part. Money that we get this can we use to produce goods that have been ordered. To get the advance, we can also try to apply for export credit to the Trade Services in the Bank, with the sales contract indicates that you have signed for a number of export goods and other necessary documents. With the purchase of goods indicates the certainty of partners from abroad, will be easier for us to obtain credit facilities from banks. This is done by many of the business to export goods overseas or importing goods from abroad. Intermediaries. No capital is not a reason for us not to start a business. There are many ways that we can do to start a business capital with the knee. One of them is to act as mediator. Here we act as intermediaries between the producer (owner of the goods) and consumers (buyers of goods). We can help people who have goods to sell goods to consumers. Then we can sell the goods at our place of business (with the consignment). After the goods sold, we can get a commission from the sold. The money we collect is successful, we can use to develop our business further. This is used by Charles Scwab with business pialangnya become a mediator in the sale of shares and securities other. Sell expertise. If we have the expertise and valuable experience in a field owned by a rare another person, we can try to sell our expertise and experience to assist others in doing their business. If we have the experience and expertise in the IT field, we can offer our experience and expertise as a solution for business people. If we have the expertise in the areas of English, we can offer document translation services, interpreting in business meetings or seminars, as well as English language training for business. If we have the expertise in music, we can offer our expertise to entertain other people in the various events, or train other people to play a musical instrument that we can play. The business consultant, educational consultant, artist, sportsman and professional use this strategy to achieve success. In principle, if we are determined to start a business, money is not the main capital. The need to belong is the courage, confidence, and perseverance. Then, to start a business, we do not have to wait until the big capital accrued. We can get the capital from various sources, among others, with the idea to sell, implement the management style of the restaurant, winning the trust business partners so that they are willing to pay in advance for the services that we offer, or become a broker to sell our expertise as a solution for other people.