Tuesday, April 14, 2009

Succes Be CEO


To become a great leader, zuhud is the main prerequisite. This is the story of a successful CEO who is not known, but the achievement was rather more powerful executive Jack Welch and other celebrities.
One afternoon in 1971, Darwin E. Smith was selected to become CEO of Kimberly-Clark, an old paper company, which during the last 20 years the value sahamnya anjlok 36% compared to the market in general. Smith's lawyer in the Kimberly-Clark is not sure it was the right choice. Moreover, after the election, a director and about the fact that he does not meet some of the prerequisites for top executive positions tersebut.Tetapi, historical record, Smith is not only able to survive as CEO for 20 years. More than that, leadership in the two decades, polite man was successfully put Kimberly-Clark a consumer products company based paper that provides the cumulative stock return 4.1 times the market average? the good old competitors (Scott Paper) and new (Procter & Gamble), even higher level rather than industry kampiun such as Coca-Cola, Hewlett-Packard, 3M, and General Electric.? a impressive performance,? Jim Collins wrote in his book that in demand, Good to Great. ? One of the best examples of successful companies that bring good into a great company, in the 20th century. However, not many people? even observers from the history and corporate management? who knows that Darwin Smith. Musababnya? Perhaps because Smith prefers to be alone are not known. He was more sociable with the ax and the wood liburannya with a tractor ride around in the land of Wisconsin pertaniannya rather than lobbying the press. No wonder if his name never fly as a celebrity, let alone heroic. When a journalist asked him about management style, Smith is a simple suit with worn-out from the JC Penney? middle-class department store down? merely confused stare from behind a thick glass eyes. After some silent time, a new exit from the mouth, short answer:? Eksentrik.? Smith are very shy and humble. However, it does not mean weak. Born of poor family farmers, the day young Smith to work at the International Harvester in order to study the night in the Indiana University. One day truncated. And, story, he still signed in evening lectures, go work again the next day. More terrible, even though a student while working full time, Smith received the program in one of the postgraduate study of law in the world's most prestigious: Harvard Law School.Belakangan, only two months occupied the CEO seat, Smith sAuffered cancer diagnosed nose and throat, and will not be predicted stand live up to a year. He let the Board of Directors, but convince them? Not dead and I do not plan to die in the near future.? Prove Smith's words. He meets all the rigorous work schedule, even though every weekend must travel from Wisconsin to Houston, Texas, for radiotherapy and live to 25 years later? largely as CEO. A more powerful again, he showed the same tenacity when put back to Kimberly-Clark terpuruk, especially when the most dramatic decisions in the history of the company's paper: sell paper mills, which is the main source of income long after mereka.Tak occupied the CEO seat, and Smith the team concluded that their traditional core business? Coated paper? can not be relied upon again. Mathematics ugly business competitiveness and weak power. On the other hand, they saw, when Kimberly-Clark to the industry of consumer paper products, world-class competitors such as P & G will force them to big or, rather, destroyed.

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