Business Company under the auspices of Institution

A small company who want to develop, but are always on the policies of an institution that menaunginya have their own charm to be.


In this company, I as a director of business assisted two assistant when in the field. My company has many business units, including: school, mini market, fast food, supermarkets, fotokopy, counters etc..

Can be termed here, the company where I work as the child's step-mother, full of question marks ... Does stepmother is good or not. Establish a new business is a matter that is not strange anymore to do. Study the feasibility of a variety of business I have made, but seems to fall in the middle of the road when all of that I akan realisasikan. Although aspects of the business is feasible to crystallize, some constraints appear.

The main constraints that often face when I realize a business idea in the company under an institution is:

1. Licensing Licensing is reaching huge progress for a future business, how the two parties (the start of cooperation) would be willing to work together with us when we do not have a permit from the institution that is clearly menaunginya. For example, borrowing in the capital to promote a business.

An experience when I want to establish a school. Telkom to request a guarantee from the institution. Finally, even though school is still standing can not be illegal because a permit, with the consequence ready to be demolished. Aspects of the business, this business can be successful. Who is wrong? Institutions that do not understand business or the business that do not understand the institution?

2. Many marketing companies a way to be interesting consumer as much as possible in order to increase the turnover in the sales business unit. Satunnya wrong with the physical unit itself. Example of how my case should make room in my business unit that is interesting to be painted a color that's different from the others, but with a reason for togetherness in the institution, which I do pengecatan as it were futile because they had to be painted the same as the other buildings. Who precedence? Togetherness of the progress of an institution or business in the company?

3. Branding Branding is a form of promotion that is usually done by big companies, eg Sosro, Coca-cola, etc. A-mild. Many of which I get from this type of cooperation. So, my company as the provider and the place that they do branding products, such as with inserting logo, color, etc.. However, with reason, for example, exempt from the institutional image of cigarettes, smoking is prohibited branding, etc., the company once again I lose my chance because of cases like this case.

Conclusion:

1. That when a company is under the auspices of the institution, should be a clear limitation of the rights and obligations, especially with the institution have the same market segment, so that which can be processed for the business and what is not.

2. Courage from the owner of the company itself, because the responsibility is clear that business demands are clear. Such as children who lost their mother.

Therefore my experience when I go in a small company under the auspices of an institution that is big, sometimes it does not make peusahaan have nyali because of policies that sometimes hindered the progress of a company.

the idea comes when Medium Business Travel

In fact, the idea to develop the Le Monde this show when I walk to Australia and see a baby equipment store.


From there terbersit the desire to develop children's clothing business. Therefore, bermodalkan uang Rp 900 thousand, and two sewing machines, in the early 1980s with three brothers: Nina, Ida, and Soraya, and two employees, I started the business a way to produce equipment that the baby be given brand Le Monde.

Le Monde was first sold in Pasaraya Blok M, South Jakarta. When the goods are displayed directly diborong one officer's wife. Since then, this family business began to grow. To strengthen the legality Le Monde, in 1982 formed Lembanindo PT Anugrah Tirta (LTA).

Apparently the market response to product Le Monde is quite good. Evidently, each year is able to grow sales 30% -50%. It may be because the business is a basic necessity for every family who have babies, so that prospects will continue to be open. Not only that, since 1986 Le Monde has also been able to penetrate the export market. Baby supplies products consisting of toweling (towel material), apparel, crib party to this kind of accessories are exported to several countries in Southeast Asia, Australia, Germany and Middle Eastern countries, like Kuwait, Bahrain and United Arab Emirates.

In the country I shall continue to strengthen and widen the coverage of Le Monde business. Currently, with more than 100 items (SKUs) of the product range, product Le Monde can be found in over 100 outlets spread across various dept stores across the country, such as Sogo, Metro, Pasaraya, Sarinah, Keris Gallery, D'Best , Yogya, Matahari Dept. Store etc.. Also has 11 outlets spread in Le Monde Baby's World, which is in Jakarta, Bogor, Bandung, Malang and Medan. The average per outlet is able to record a sales of Rp 100 million to Rp 150 million per month. Overall, with total employees reaching 1000 people, until the end of 2003 we have been able to record a omzet of Rp 13 billion.

Since 2002, I also began to open opportunities for cooperation in the form of a franchise business. Le Monde diwaralabakan because this is a marketing strategy to expand channels of distribution. Now there are 4 Le Monde Baby's World in the form of franchises.

This experience might be inspiration for the (potential) entrepreneurs to become enterpreuner firm.