Bussines Stategy

business development should have the consistency, commitment and understanding of working patterns. Why? Experience will provide the answer.


I once worked on a Indonesian furniture manufacturer company that export-oriented. At that time the company is in crisis due to conditions not ekonomisnya production quantities up production capacity. Then I process the data that have, in cooperation with related divisions and produce a work plan and strategy. Once approved by management, the implementation process immediately. Four months after the adjustment process and the implementation of internal work and the penetration of the market and run the campaign, plans and strategies begin to show results in line with the target with the indicator that the company planned to obtain an order with the results of the development of economic production in accordance with the production capacity, which can be cost, schedule delivery of regular, lancarnya payments to third parties, internal communication is running properly, the system is observed and projected profit and the profit from the previous folded.

After 1 year to enjoy the results, a group of expatriate consultants appointed by management to assist the performance evaluation of production. The evaluation states that the resulting product is not economical for the production capacity so that the total product must be changed. So there were a conflict. Factory terminated and re diseting to have the product economical. What about the existing order? The decision result in terabaikannya all commitment both internally and publicly. Peak is the result of all is the return of the crisis and even collapse is not until a year later.

In this case, the inability of management to see and understand the meaning of a work process in the face of a change in the industrial manufacturer.

In fact what is happening above is not a case of extremes. However, this experience can be a lesson that,

1. Consistency of plans and strategies that are appropriate and will produce success for the development of a necessary process. The process will culminate the experience that the understanding and skill.

2. Fulfilling the commitment to internal or public will be maintain sustainability of business and reputation.

Business Company under the auspices of Institution

A small company who want to develop, but are always on the policies of an institution that menaunginya have their own charm to be.


In this company, I as a director of business assisted two assistant when in the field. My company has many business units, including: school, mini market, fast food, supermarkets, fotokopy, counters etc..

Can be termed here, the company where I work as the child's step-mother, full of question marks ... Does stepmother is good or not. Establish a new business is a matter that is not strange anymore to do. Study the feasibility of a variety of business I have made, but seems to fall in the middle of the road when all of that I akan realisasikan. Although aspects of the business is feasible to crystallize, some constraints appear.

The main constraints that often face when I realize a business idea in the company under an institution is:

1. Licensing Licensing is reaching huge progress for a future business, how the two parties (the start of cooperation) would be willing to work together with us when we do not have a permit from the institution that is clearly menaunginya. For example, borrowing in the capital to promote a business.

An experience when I want to establish a school. Telkom to request a guarantee from the institution. Finally, even though school is still standing can not be illegal because a permit, with the consequence ready to be demolished. Aspects of the business, this business can be successful. Who is wrong? Institutions that do not understand business or the business that do not understand the institution?

2. Many marketing companies a way to be interesting consumer as much as possible in order to increase the turnover in the sales business unit. Satunnya wrong with the physical unit itself. Example of how my case should make room in my business unit that is interesting to be painted a color that's different from the others, but with a reason for togetherness in the institution, which I do pengecatan as it were futile because they had to be painted the same as the other buildings. Who precedence? Togetherness of the progress of an institution or business in the company?

3. Branding Branding is a form of promotion that is usually done by big companies, eg Sosro, Coca-cola, etc. A-mild. Many of which I get from this type of cooperation. So, my company as the provider and the place that they do branding products, such as with inserting logo, color, etc.. However, with reason, for example, exempt from the institutional image of cigarettes, smoking is prohibited branding, etc., the company once again I lose my chance because of cases like this case.

Conclusion:

1. That when a company is under the auspices of the institution, should be a clear limitation of the rights and obligations, especially with the institution have the same market segment, so that which can be processed for the business and what is not.

2. Courage from the owner of the company itself, because the responsibility is clear that business demands are clear. Such as children who lost their mother.

Therefore my experience when I go in a small company under the auspices of an institution that is big, sometimes it does not make peusahaan have nyali because of policies that sometimes hindered the progress of a company.