Bussines Stategy

business development should have the consistency, commitment and understanding of working patterns. Why? Experience will provide the answer.


I once worked on a Indonesian furniture manufacturer company that export-oriented. At that time the company is in crisis due to conditions not ekonomisnya production quantities up production capacity. Then I process the data that have, in cooperation with related divisions and produce a work plan and strategy. Once approved by management, the implementation process immediately. Four months after the adjustment process and the implementation of internal work and the penetration of the market and run the campaign, plans and strategies begin to show results in line with the target with the indicator that the company planned to obtain an order with the results of the development of economic production in accordance with the production capacity, which can be cost, schedule delivery of regular, lancarnya payments to third parties, internal communication is running properly, the system is observed and projected profit and the profit from the previous folded.

After 1 year to enjoy the results, a group of expatriate consultants appointed by management to assist the performance evaluation of production. The evaluation states that the resulting product is not economical for the production capacity so that the total product must be changed. So there were a conflict. Factory terminated and re diseting to have the product economical. What about the existing order? The decision result in terabaikannya all commitment both internally and publicly. Peak is the result of all is the return of the crisis and even collapse is not until a year later.

In this case, the inability of management to see and understand the meaning of a work process in the face of a change in the industrial manufacturer.

In fact what is happening above is not a case of extremes. However, this experience can be a lesson that,

1. Consistency of plans and strategies that are appropriate and will produce success for the development of a necessary process. The process will culminate the experience that the understanding and skill.

2. Fulfilling the commitment to internal or public will be maintain sustainability of business and reputation.