the idea comes when Medium Business Travel

In fact, the idea to develop the Le Monde this show when I walk to Australia and see a baby equipment store.


From there terbersit the desire to develop children's clothing business. Therefore, bermodalkan uang Rp 900 thousand, and two sewing machines, in the early 1980s with three brothers: Nina, Ida, and Soraya, and two employees, I started the business a way to produce equipment that the baby be given brand Le Monde.

Le Monde was first sold in Pasaraya Blok M, South Jakarta. When the goods are displayed directly diborong one officer's wife. Since then, this family business began to grow. To strengthen the legality Le Monde, in 1982 formed Lembanindo PT Anugrah Tirta (LTA).

Apparently the market response to product Le Monde is quite good. Evidently, each year is able to grow sales 30% -50%. It may be because the business is a basic necessity for every family who have babies, so that prospects will continue to be open. Not only that, since 1986 Le Monde has also been able to penetrate the export market. Baby supplies products consisting of toweling (towel material), apparel, crib party to this kind of accessories are exported to several countries in Southeast Asia, Australia, Germany and Middle Eastern countries, like Kuwait, Bahrain and United Arab Emirates.

In the country I shall continue to strengthen and widen the coverage of Le Monde business. Currently, with more than 100 items (SKUs) of the product range, product Le Monde can be found in over 100 outlets spread across various dept stores across the country, such as Sogo, Metro, Pasaraya, Sarinah, Keris Gallery, D'Best , Yogya, Matahari Dept. Store etc.. Also has 11 outlets spread in Le Monde Baby's World, which is in Jakarta, Bogor, Bandung, Malang and Medan. The average per outlet is able to record a sales of Rp 100 million to Rp 150 million per month. Overall, with total employees reaching 1000 people, until the end of 2003 we have been able to record a omzet of Rp 13 billion.

Since 2002, I also began to open opportunities for cooperation in the form of a franchise business. Le Monde diwaralabakan because this is a marketing strategy to expand channels of distribution. Now there are 4 Le Monde Baby's World in the form of franchises.

This experience might be inspiration for the (potential) entrepreneurs to become enterpreuner firm.